You Always are Told Consistency is Key
You always hear you need to be consistent in what you do, and you need to keep doing this activity everyday. I know some people don’t believe that, it can’t make that big a difference. Well I can stand here on a rainy day and say it absolutely does make a difference.
For various reasons which I won’t get into here I haven’t written a blog article for a few days and my site has dropped in rankings from being ranked in the US in the top 700,000 websites to now in the Millions! Now who says activity doesn’t count? This article is just one little example, but if you create follows or fans and you only communicate with them once in a while what will happen. They may not even know you are there anymore or worse and more likely they are not going to follow you.
Consistency is the Key
So why aren’t people consistent?
Can be many reasons and excuses, lack of organization, procrastination, that To-Do-List is to long, lack of time management, writers block, to busy.
I could go on and on but you need to take action on what ever is stopping you.
Create yourself a daily routine and stick to it. If you are going to blog, post on social media allocate a time to write the articles and then use a publishing calendar to make sure everything goes out when it should do.
This will help drive consistency. If you look at Ray Higdon, he publishes a Blog article everyday and has done for ages. Come, rain, shine, events, travel he gets his message out there everyday.
It doesn’t need to be a long article, it can be video, audio on whatever you are happiest to use.
Which obviously leads to what do I want to say or write about?
What is your passion? Write about that, just don’t use writers block as an excuse. If you get into a daily routine that won’t be a problem. As Jerry Seinfeld says
“Writer’s block is a phony, made up, BS excuse for not doing your work.”
Consistency in Social Media Activity
The same applies with Social Media, doesn’t matter what channels you are using if you don’t post regularly your account will become dead and eventually won’t get seen anybody. Although social media can be fun it’s important to remember that you have to work social media if you want it to work for you. Regardless if you are using Social Media for your business, your hobby or just sharing your musings it won’t get seen so get yourself into a routine and make sure you stick to it come rain or shine. You will reap the reward.
Find that True Passion
If your motivation is purely the money it is probably not going to work. You need to find that True Passion that will really motivate you.
When you find that passion it will allow you to produce and go that extra mile to get people enthused about what you do and become a fan.
Once someone is a fan you make them into a raving fan and they will follow what you do and be an advocate for you.
Then they will be coming to you which brings me back around to that whole attraction marketing concept. Attracting people to you for who you are, how you help people and what you stand for.
Not for trying to sell them something or force something down their throat!
Consistency Leads to becoming a Master
If you are consistent every day, every week,every month you will become a master at your trade. Malcolm Gladwell in his book Outliers talked about needing 10,000 hours to be an expert in your profession regardless of that profession.
By being consistent you will reach that goal and be that expert
So set yourself some meaningful goals, set yourself a schedule and publish content and create new connections every day and you will grow yourself and your brand.